The Institute of Mass Communication in CIC offers a B.A. in Mass Communication which covers three majors: Journalism, Broadcasting, Public Relations and Advertising. Those majors concentrate basically on the following tracks: The impact of the different medias roles on societies (local, regional and global), Journalism, news coverage, radio and video production, the practice of public relations and advertising, and the tips and tricks of digital marketing as it is one of the emerging media and most used now. The Institute's role is to help students develop their skills and get them ready for the job market through theoretical and practical learning. It uses learning methodologies and theories that emphasis on Arab media and encourages the students to engage with the complexity of contemporary media and understand the main concepts, methods, and approaches used in media and communication industry.